The short video market continues to attract the interest of social media platforms specializing in video, and the competition between TikTok and YouTube to attract content makers is most intense, as sources say that YouTube has allocated a huge amount of money in order to convince content creators to join its platform.
According to TheVerge, the video platform YouTube plans to pay 100 million dollars to content makers who use its YouTube Shorts feature during the next year, according to the site always, and the report indicates that the platform aims to convince content creators to use YouTube Shorts instead of TikTok, especially since it is It is not known how much each content creator will get, but YouTube says it will be on a monthly basis and it is looking for the most influencers to get views and engagement.
And a number of video platforms have gone the same way as trying to attract content creators with money, as TheVerge reports that TikTok launched a $ 200 million creator fund in July 2020, and Snapchat paid $ 1 million per day for a period of time after launching its rival TikTok, Spotlight In November 2020, and as a reminder, YouTube launched the YouTube Shorts feature in the United States of America last March.
The report also indicates that the new financial offer from YouTube for content makers will be available in the United States of America and India, which are the two countries in which YouTube launched the YouTube Shorts feature, on the basis that this offer will expand with the launch of its competitive advantage for TikTok in other countries in the world. .
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