Microsoft Reveals Expected Pricing and Booking Timeline for ROG Xbox Ally Handheld Gaming Devices

Photo by Dima Solomin on Unsplash

Recent leaks have provided new details about the expected pricing and launch schedule for Microsoft's upcoming handheld gaming devices, the ROG Xbox Ally and the premium ROG Xbox Ally X, which were officially unveiled during the Xbox Games Showcase on June 8, 2025.

According to circulating reports, pre-orders for both devices are expected to begin in August 2025, with an official release planned for mid-October 2025, just ahead of the global holiday shopping season.

Expected Prices

Well-known technology leaker eXtas1s, who has a strong track record of accurate hardware leaks, claims that the expected European retail prices translate to the following approximate U.S. dollar amounts:

• ROG Xbox Ally (Standard Edition): Approximately $645
• ROG Xbox Ally X (Premium Edition): Approximately $970

The leaker stated that these figures were sourced from multiple distributors across Europe.

Initial Launch Markets

Microsoft reportedly plans to launch the devices first in several major markets, including:

• United States
• United Kingdom
• France
• Australia
• Japan
• Singapore

In addition, the devices are expected to be available in 21 other international markets during the initial rollout. Availability will later expand to additional countries, including India, where ASUS ROG Ally products are already being sold.

Technical Specifications

ROG Xbox Ally (Standard Version)

• Processor: AMD Ryzen Z2 A
• Memory: 16GB RAM
• Storage: 512GB SSD
• Battery: 60Wh
• Display: 7-inch LCD, 1080p resolution

ROG Xbox Ally X (Premium Version)

• Processor: AMD Ryzen Z2 Extreme
• Memory: 24GB RAM
• Storage: 1TB SSD
• Battery: 80Wh
• Display: 7-inch LCD, 1080p resolution

Microsoft's Push into Handheld Gaming

With the introduction of the ROG Xbox Ally lineup, Microsoft is seeking to strengthen its position in the growing handheld gaming market. The company aims to compete directly with devices such as Valve's Steam Deck and Sony's PlayStation Portal while leveraging its ecosystem of digital services, including Xbox Game Pass and cloud gaming.

Although Microsoft has not yet officially confirmed pricing, these leaks provide gamers with an early indication of what they can expect from the company's upcoming handheld gaming hardware.

Disclaimer: The pricing and release details mentioned above are based on leaks and industry reports and remain subject to official confirmation from Microsoft.