YouTube is expanding its YouTube Short feature to rival TikTok

As expected, Google has started, through its YouTube video platform, to expand the base of use of the new YouTube Short feature, which YouTube in turn wants to compete with the Chinese application TikTok, which has succeeded in a record period of attracting hundreds of millions of users around the world, with its new and based on short videos.

YouTube was, in turn, trying to launch a new feature that competes with TikTok, and this is a new feature under test called Shorts, which is completely similar to what is available on TikTok and Instagram's Reels, as users will be able to access this feature from the YouTube platform on The smartphone then records vertical video clips with a duration of no more than 60 seconds, and it is possible to add a number of additions such as filters and effects with augmented reality and others.

And the YouTube platform revealed the new feature Shorts in the middle of last 2020, and the company had begun experimenting with this feature since that period in the country of India, which is the second largest global technical market after China and the first in the world for YouTube, and it seems that The results were highly satisfactory for the company, as the numbers indicate that this feature achieves 3.5 billion views per day, which is a very huge number in one country, which led it to indicate that it is looking to expand the Shorts feature to other markets. During this year, and that is what began to happen.

Google's YouTube platform announced the launch of YouTube Short in its trial version in the United States of America, which is the company's main domestic market.