Microsoft Reveals Expected Pricing and Pre-Order Timeline for ROG Xbox Ally Handhelds

New leaks have surfaced revealing the expected pricing and launch schedule for Microsoft's upcoming handheld gaming devices, the ROG Xbox Ally and the more powerful ROG Xbox Ally X. The devices were officially unveiled during the Xbox Games Showcase on June 8, 2025.

According to the leaked information, pre-orders for both handhelds are expected to begin in August 2025, with the official launch planned for mid-October 2025, just in time for the holiday shopping season.

Expected Prices

Well-known tech leaker eXtas1s, who has a strong track record with gaming hardware leaks, claims that European distributor data suggests the following approximate U.S. dollar prices:

• ROG Xbox Ally (Standard Edition): approximately $645
• ROG Xbox Ally X (Premium Edition): approximately $970

The reported figures are based on information gathered from multiple European retailers and distributors.

Initial Launch Markets

Microsoft has indicated that the first wave of availability will include major markets such as:

• United States
• United Kingdom
• France
• Australia
• Japan
• Singapore

In addition to these countries, the devices are expected to launch in 21 other global markets, with further expansion planned for regions including India, where ASUS's existing ROG Ally lineup is already available.

Technical Specifications

ROG Xbox Ally (Standard Model)

• Processor: AMD Ryzen Z2 A
• Memory: 16GB RAM
• Storage: 512GB SSD
• Battery: 60Wh
• Display: 7-inch LCD, 1080p resolution

ROG Xbox Ally X (High-End Model)

• Processor: AMD Ryzen Z2 Extreme
• Memory: 24GB RAM
• Storage: 1TB SSD
• Battery: 80Wh
• Display: 7-inch LCD, 1080p resolution

Expanding Microsoft's Presence in Handheld Gaming

With the ROG Xbox Ally lineup, Microsoft is aiming to strengthen its position in the growing handheld gaming market and compete directly with devices such as Steam Deck and PlayStation Portal.

The company is expected to leverage its ecosystem of services, including Xbox Game Pass, cloud gaming, and cross-platform Xbox features, to differentiate its handheld offerings from competitors.