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A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivered a surprising result: generative AI models now outperform the average human on certain creativity tests (Researchers tested AI against 100000 humans on creativity - ScienceDaily). Models like GPT 4 showed strong idea generation and originality, beating typical human responses. But there’s still a ceiling: the most imaginative people still surpass machines, reminding us that true brilliance remains human (Researchers tested AI against 100000 humans on creativity - ScienceDaily).
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Generative tools are already transforming creative workflows. Services like Canva’s Magic Design and Adobe’s Firefly weave generative AI into everyday design tasks, producing polished social cards, campaign sequences and endless visual variations from a single prompt (AI at the Forefront of Creation and Innovation - Dassault Systèmes). These aren’t clunky experiments; they’re core features used by marketing teams to crank out content at scale.
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This doesn’t mean machines will replace human creativity. Instead, AI augments creative professions by handling rote variations and freeing people to focus on storytelling, emotion and critical thinking. The most imaginative minds still lead the way, but average creators can now leverage AI to elevate their work. The future of creativity is a partnership between human spark and machine fluency.
"AI Unbound: Shaping the Future, One Algorithm at a Time".